Video marketing is the “hot new” marketing trend, and it’s here to stay. As technology and digital marketing continue to evolve hand in hand, marketer strives to find inventive ways to reach audiences and communicate the brand’s story.
As a medium, video provides an evocative and powerful method of storytelling. Now we can hear and see the emotion of the story; we can empathize and connect. Companies have the opportunity to explain the ethos of their product of service of a whole new level.
The statistics are hard to argue with, and they say the trend is working: For example; after watching a video, 64% of users are more likely to buy a product online, and 90% of users say videos are helpful in the decision process.
We love this infographic from Hyperfine Media; it breaks down 31 undeniable video marketing stats in several categories including conversion rates, video users, user interaction, spending, and content.
Courtesy of Hyper Fine Media